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VETERAN OWNED
Get in touchI’m Xander, a former USAF Pararescueman with a decade in special operations and years of experience protecting some of the world’s most high-profile individuals. But the toughest battles I’ve faced were internal.. loss, trauma, and the weight of survival.
After hitting rock bottom, a life-altering experience shifted my path toward healing, forgiveness, and purpose. I founded Saints by Day, Sinners by Construct (SDSC) to channel that journey into something real.. more than clothing, it’s a movement. A reminder that we all carry light and darkness, and that embracing both is part of becoming whole.
Now, I’m committed to building a brand focused on mental health, suicide prevention, and making people feel seen. This is for the fighters, the misfits, and those still finding their way back.
Let’s build something that matters. Together.
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THE MEANING
Shop allSaints by Day, Sinners by Construct (SDSC) is more than just a name.. it’s a mindset. A reflection of the duality we all live with.
To be a saint is to wake up every day and try to do right to lead with purpose, show love, and grow through the pain. It’s choosing compassion, integrity, and strength, even when the world makes it hard.
But to be a sinner is to be real. Human. Flawed by design, shaped by systems, trauma, and survival. It’s carrying scars, making mistakes, and still choosing to push forward.
SDSC was born from that space.. where light and darkness collide. Where healing and rebellion coexist.
I created this brand to speak truth, build community, and remind people that you don’t have to be perfect to have purpose.
We are the ones who’ve seen too much, felt too deeply, and still chose to stay. This isn’t just streetwear.. it’s soulwear. Welcome to SDSC. A home for the ones still fighting.